L’Or Espresso, is one of the brands in the JDE stable, and launched into South Africa late 2018, with different 6 flavour profiles. The aluminium coffee pod capsules, are completely recyclable, contain a truly gold standard coffee and are available in major supermarket chains, thus differentiating them from their competitors. The JDE team, hosted an evening of decadent indulgence for 100 of South Africa’s top celebrities, influencers and coffee aficionados.

The team from 36 craft and our strategic partners and suppliers, were brought in to assist with the following: The creation of a dedicated website for the event www.thegoldstandard.coffee, various design work, PR and influencer management, competition,  photography, goodie bags, as well as entertainment, décor and creation of a menu paired to the 6 flavour profiles L’Or Espresso offers.