CASE STUDY - I.C.G
BRAND & CI CREATION
14 / 11 / 2018
Offering of a complete turnkey construction solution, Vest Con Survey, trading as VS construction, was a privately-owned construction and civils contracting firm whose core focus on alterations and new builds in the commercial, industrial and residential space. The owners felt the name was too prescriptive and did not ignite the spark they believed their business delivered. The name, Imbewu Construction Group, shortened to ICG was decided upon as the right strategic fit for the new direction for their business. The 36 craft team was commissioned to create all elements for the new Imbewu Construction Group brand.
The solutions provided by the 36 craft team included, full brand creation - logo, corporate identity elements, website as well as all vehicle branding. A full company staff photography shoot was also commissioned, so as to showcase the team to potential clients. Recently, the inclusion of the changing of branded clothing, safety equipment and on-site signage has also been undertaken as the ICG group looks to take their business to new heights.