The spark leading to a results driven strategic brand consultancy, now known as 36 CRAFT ignited as early as 2009. Officially established and registered in 2012 as 36c, the agency was crafted to be a strative (strategic and creative) solution driven hub, challenging the shortcomings of the large-scale, multi-national, somewhat traditional, advertising agencies.
 
36 CRAFT has grown from this ‘strative hub’ to become fully-fledged, strategic brand management specialists. The 36 CRAFT team and partners are involved in all aspects of brand and communication strategy development, the creation of the actual brand, the design, the various marketing as well as advertising activities, all of which are underpinned by a focus on delivering actual results that solve business problems and achieve clients objectives. 
 
Over the last decade, and still to this day, 36 CRAFT have developing numerous clients’ business and brands. From launching, repositioning and sustainably guideding brands to a solid, competitive platform and delivering consistent return on investment time and again. In the creation of this process, the 36 CRAFT team has become known as true solutionsmiths. 
 
36 CRAFT has earned a reputation for delivering consistent, strategic and creative solutions that deliver on clients’ objectives. Coming out of the big agency and brand environment, the partners experience helped identify a need for clients to enjoy equally big thinking, but in a more focused and engaging environment. The 36 CRAFT model reinforces the idea that it’s not simply about the number of people working on your brand that can make a difference, but rather the calibre of those you partner with.