CASE STUDY - CI DEVELOPMENT
01 / 06 / 2017
Part of the ever-expanding Woodcentre group of companies, Deco Surfaces’ was launched as a division of the main holding company, with the focus on the latest materials used in all modern shop fitting and interior design spaces. The new solid surfacing technology allowed the brand and business to showcase exciting new colours, designs and products that Deco Surfaces now offers in South Africa.
The solutions provided included, a full brand and communication strategy, the creation of a brand new logo, development of the corporate identity elements as well as the creation of a website for the brand. After this branded foundation was set, various communication activities were undertaken – client e-mailers to launch the brand to market, Google Adwords campaigns, uniform branding as well as various sample boxes. These efforts have helped to establish an awareness of the Deco Surfaces brand amongst their target market, as well as allowed for a purpose built showroom to be commissioned.