CASE STUDY - CI ALIGNMENT
GPCE - CI ALIGNMENT
26 / 07 / 2017
Established in 2012, Graeme Page Consulting Engineers (GPCE) are specialist heating, ventilation and air-conditioning (HVAC) Consulting Design Engineers servicing the built environment. With projects in various neighbouring countries as well as all over South Africa, it was noted that the original GPCE branding and corporate identity had become somewhat disjointed and watered down as various versions of the logo and company branding began to emerge.
The 36 craft team were commissioned to help re-align their brand. The solutions provided included, a full brand scan on all collateral. The recreation of various branded documents and CI elements (both digitally and in the physical, the creation of a new look, updated website as well as the handling of printing of business cards and folders to ensure correct and consistent brand look and feel.