CASE STUDY - EVENTS & EXPO'S
20 / 12 / 2018
The Jacobs Douwe Egberts (JDE) Group, have for more than 266 years, been inspired by the belief that it’s amazing what can happen over a cup of coffee. They just believed that everyone deserved the coffee they love. And that's what they still stand for today. Within the JDE stable, are two brands that have activated at a number of events and expo’s throughout South Africa, Jacobs and L’Or.
The team from 36 craft and long-time strategic partners and suppliers, were brought in to assist on a number of event and expo projects, from stand conceptualise, design and build, to the actual activation, managing both entertainment and promoters for the brand, sampling of the physical product, hamper giveaways as well as live shows from the Jacobs Coffee magicians. These activities were at some of the largest and well known helped o From the 94,7 cycle challenge expo, Decorex, Fire and Feast, Coffee and Chocolate, Monte Casino Christmas market as well as the launch event L’Or Gold standard.