Updated: Oct 31, 2018
As a business, regardless of the product you sell, or the service you offer, the best possible place for you to be in, is one where your target market thinks of the industry/category you operate in, they think of your brand first.
If you achieve this, when your customer is ready to make a purchase, you become the obvious choice.
Below are 5 ways that you as a brand can ensure that you cement your brands position within the minds of your customers.
1. Brand Consistency
Ensure that your brand is clear and consistent in all your marketing material and branded collateral. Whilst this seems obvious, it is often overlooked, especially if various collateral is viewed in isolation and not as a family. Consistency also helps to have your brand instantly recognizable by your target market.
2. Highest levels of customer service
Customers are looking for the exceptional, the amazing and the great. They want a great experience when the interact with your brand. Make sure you have the highest levels of customer service, solid warranties and guarantees, quick turn-around times and exceptional after sale service.
3. Provide the value customers want
Customers want you as a brand to exceed their expectations . By providing on-going value added services and offerings to your target market, this can lead to increased brand recognition. Remember there is more to value than the price of the product or service.
4. Build trust
All of your customers want to associate themselves with brands that are viewed in a positive light. Be honest, open, transparent and deliver in all that you do. This will help you to build trust with your customers and grow your brand in the long run.
5. Don’t stop advertising
We have heard the old saying “out of sight and out of mind.” This has never been more true. If you are not consistently reminding your target market, that you value them, that you have new and exciting offerings, they may forget about your brand and go elsewhere (to your competitors).
By ensuring your brand is actively trying to maintain its top of mind awareness, and delivering exceptional value, you give yourself the best chance to be considered as the go-to person for your product or service.
Crafted by Chris Midgley