How to resign the right way
As an employee, we will all face a time where we leave the company we work for. The vast majority of people are unlikely to stay with the...
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36craft
Jun 9, 20213 min read
What makes good strategy?
As a brand consultancy, we spend a large portion of our time working with clients to develop both brand and marketing communication...
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36craft
May 20, 20212 min read
Becoming a better networker
In the context of business, networking is the process of creating a mutually beneficial relationship with a number of other like-minded...
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36craft
Apr 21, 20214 min read
How to avoid “death by PowerPoint”
There are very few things that can fill a person with anxiety and dread quite like another boring PowerPoint presentation. A recent study...
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36craft
Mar 17, 20212 min read
Why is photography important?
Photographs capture that which is important to us. When you ask someone “what is the first thing you would grab if your house is on...
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36craft
Feb 9, 20212 min read
How to stay top of mind!
As a business, regardless of the product you sell, or the service you offer, the best possible place for you to be in, is one where your...
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36craft
Jan 14, 20212 min read
Why Big Data Is Essential to Your Business and Brand’s Success
The most successful business owners, are those who are good at problem solving as well as being adaptable when needed. In business we...
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36craft
Dec 7, 20203 min read
How to inspire your team as a leader
So when you are a leader of a business, be it the CEO, MD, a manager of sorts or even the owner, you will have a number of elements that...
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36craft
Nov 13, 20203 min read
How to improve customer loyalty
There has been a lot of discussion around the lack of customer loyalty, not only in South Africa, but globally to. There are a number of...
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36craft
Oct 22, 20202 min read
Digital, just another channel
Being online, in the cloud, the internet era, digital, being always on, along with an endless amount of social media platforms and...
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36craft
Sep 4, 20203 min read
How we are changing the mindset of cost-cutting to value adding
When one looks at the way in which people look for services, there are a few common phrases that come up with regular monotony – “does...
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36craft
Aug 17, 20203 min read
3 ways for you and your brand to succeed in these times of constant change
When our president, Cyril Ramaphosa addressed us as a nation at 8pm the 15th of August 2020, he had the following to say: “My fellow...
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36craft
Jul 22, 20203 min read
The increasing Risk of burnout, anxiety, lasting trauma & mental health Concerns During Covid 19
We are currently seeing, the daily rate of Covid-19 infections increasing here in South Africa. Whilst our president, Cyril Ramaphosa...
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36craft
Jun 18, 20203 min read
Why you need a personal brand:
The first thing we need to understand is what exactly is a personal brand? Whilst there are many differing definitions, simply put a...
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36craft
May 22, 20202 min read
Listening to your customers and why it is vitally important:
It is no secret, customers have higher expectations than ever before. Many of them have started using their money as their “voice”, and...
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36craft
Apr 16, 20202 min read
Out with the old and in with the new
It is no secret, what we knew as the norm, will never be the norm again. People are throwing around the phrase “the new normal” like...
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36craft
Mar 26, 20203 min read
The importance of building trust with clients
The most valuable skill that any person in your business can have, is the ability to build trust and return, maintain those...
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36craft
Feb 20, 20202 min read
What is you True North Guiding Principal?
If you have taken the decision to start a new business, launch a new brand, or even decided it is time for a brand refresh. The first...
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36craft
Jan 28, 20202 min read
Why taking a risk is a must
In the current business world, where the decisions you have to make around the many facets associated with marketing, advertising and...
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36craft
Dec 12, 20193 min read
The 4 Top Challenges in Media and Advertising Today!
We work in an environment that is fluid. A time of constant innovation and changes, and this has left brands, marketers, and advertisers...
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