From our Master CraftsmenJul 23, 20214 minHow to resign the right wayAs an employee, we will all face a time where we leave the company we work for. The vast majority of people are unlikely to stay with the...
From our Master CraftsmenJun 9, 20213 minWhat makes good strategy?As a brand consultancy, we spend a large portion of our time working with clients to develop both brand and marketing communication...
From our Master CraftsmenMay 20, 20212 minBecoming a better networkerIn the context of business, networking is the process of creating a mutually beneficial relationship with a number of other like-minded...
From our Master CraftsmenApr 21, 20214 minHow to avoid “death by PowerPoint”There are very few things that can fill a person with anxiety and dread quite like another boring PowerPoint presentation. A recent study...
From our Master CraftsmenMar 17, 20212 minWhy is photography important? Photographs capture that which is important to us. When you ask someone “what is the first thing you would grab if your house is on...
From our Master CraftsmenFeb 9, 20212 minHow to stay top of mind!As a business, regardless of the product you sell, or the service you offer, the best possible place for you to be in, is one where your...
From our Master CraftsmenJan 14, 20212 minWhy Big Data Is Essential to Your Business and Brand’s SuccessThe most successful business owners, are those who are good at problem solving as well as being adaptable when needed. In business we...
From our Master CraftsmenDec 7, 20203 minHow to inspire your team as a leaderSo when you are a leader of a business, be it the CEO, MD, a manager of sorts or even the owner, you will have a number of elements that...
From our Master CraftsmenNov 13, 20203 minHow to improve customer loyaltyThere has been a lot of discussion around the lack of customer loyalty, not only in South Africa, but globally to. There are a number of...
From our Master CraftsmenOct 22, 20202 minDigital, just another channelBeing online, in the cloud, the internet era, digital, being always on, along with an endless amount of social media platforms and...
From our Master CraftsmenSep 4, 20203 minHow we are changing the mindset of cost-cutting to value addingWhen one looks at the way in which people look for services, there are a few common phrases that come up with regular monotony – “does...
From our Master CraftsmenAug 17, 20203 min3 ways for you and your brand to succeed in these times of constant changeWhen our president, Cyril Ramaphosa addressed us as a nation at 8pm the 15th of August 2020, he had the following to say: “My fellow...
From our Master CraftsmenJul 21, 20203 minThe increasing Risk of burnout, anxiety, lasting trauma & mental health Concerns During Covid 19We are currently seeing, the daily rate of Covid-19 infections increasing here in South Africa. Whilst our president, Cyril Ramaphosa...
From our Master CraftsmenJun 17, 20203 minWhy you need a personal brand:The first thing we need to understand is what exactly is a personal brand? Whilst there are many differing definitions, simply put a...
From our Master CraftsmenMay 21, 20202 minListening to your customers and why it is vitally important:It is no secret, customers have higher expectations than ever before. Many of them have started using their money as their “voice”, and...
From our Master CraftsmenApr 15, 20202 minOut with the old and in with the newIt is no secret, what we knew as the norm, will never be the norm again. People are throwing around the phrase “the new normal” like...
From our Master CraftsmenMar 25, 20203 minThe importance of building trust with clientsThe most valuable skill that any person in your business can have, is the ability to build trust and return, maintain those...
From our Master CraftsmenFeb 20, 20202 minWhat is you True North Guiding Principal?If you have taken the decision to start a new business, launch a new brand, or even decided it is time for a brand refresh. The first...
From our Master CraftsmenJan 28, 20202 minWhy taking a risk is a mustIn the current business world, where the decisions you have to make around the many facets associated with marketing, advertising and...
From our Master CraftsmenDec 12, 20193 minThe 4 Top Challenges in Media and Advertising Today!We work in an environment that is fluid. A time of constant innovation and changes, and this has left brands, marketers, and advertisers...