From our Master CraftsmenJul 213 minThe increasing Risk of burnout, anxiety, lasting trauma & mental health Concerns During Covid 19We are currently seeing, the daily rate of Covid-19 infections increasing here in South Africa. Whilst our president, Cyril Ramaphosa tog...
From our Master CraftsmenJun 173 minWhy you need a personal brand:The first thing we need to understand is what exactly is a personal brand? Whilst there are many differing definitions, simply put a pers...
From our Master CraftsmenMay 212 minListening to your customers and why it is vitally important:It is no secret, customers have higher expectations than ever before. Many of them have started using their money as their “voice”, and c...
From our Master CraftsmenApr 152 minOut with the old and in with the newIt is no secret, what we knew as the norm, will never be the norm again. People are throwing around the phrase “the new normal” like conf...
From our Master CraftsmenMar 253 minThe importance of building trust with clientsThe most valuable skill that any person in your business can have, is the ability to build trust and return, maintain those relationships...
From our Master CraftsmenFeb 202 minWhat is you True North Guiding Principal?If you have taken the decision to start a new business, launch a new brand, or even decided it is time for a brand refresh. The first que...
From our Master CraftsmenJan 282 minWhy taking a risk is a mustIn the current business world, where the decisions you have to make around the many facets associated with marketing, advertising and bra...
From our Master CraftsmenDec 12, 20193 minThe 4 Top Challenges in Media and Advertising Today!We work in an environment that is fluid. A time of constant innovation and changes, and this has left brands, marketers, and advertisers ...
From our Master CraftsmenNov 19, 20192 minHow to identify a business opportunityTo be successful as a business owner, it is vital that you are always on in your search for innovation, improvement and looking for oppor...
From our Master CraftsmenOct 16, 20193 minTime Management is critical to successWhen we chat to small business owners, and more importantly small business owners who are operationally driven, the most common challenge...
From our Master CraftsmenSep 16, 20193 minTime to go beyond Rate CardsWhen any media house sells their channel on the value of the market that they are potentially able to reach in terms of what my clients’ ...
From our Master CraftsmenAug 22, 20192 minSo you can speak the language, but do you truly understand the culture?We live in a country of 11 official languages, one of the highest number of official languages in the world. This can poses a major chall...
From our Master CraftsmenJul 11, 20192 minA Skills Shortage – Here’s what you can doThere are many articles written around the concept of a “skills shortage”. More and more South Africans are matriculating, gaining tertia...
From our Master CraftsmenJun 19, 20192 minBuilding Brand TrustAs an agency we continue to see articles, blogs, videos, and interviews filled with a plethora of the day’s “buzzwords”. Businesses and b...
From our Master CraftsmenMay 24, 20191 min15 Tips To Increase Sales The increasing of sales is the most common goal of just about every business and brand in existence. Whether you run a one man show, smal...
From our Master CraftsmenApr 8, 20193 min4 Tips To Get The Most Out Of Your Social Media ChannelsMany businesses and brand know that they can use social media to reach and interact with their market. Below you will find some hints, ti...
From our Master CraftsmenMar 19, 20193 minWhy Businesses Should Not Cut Marketing Budget In Tough Economic Times:We hear it in discussions all too often… tough economic times, inflation, Eskom load shedding, negative consumer confidence, political in...
From our Master CraftsmenFeb 13, 20194 minHow to resign the right wayAs an employee, we will all face a time where we leave the company we work for. The vast majority of people are unlikely to stay with the...
From our Master CraftsmenJan 8, 20193 minWhat makes good strategy?As a brand consultancy, we spend a large portion of our time working with clients to develop both brand and marketing communication strat...
From our Master CraftsmenDec 13, 20182 minBecoming a better networkerIn the context of business, networking is the process of creating a mutually beneficial relationship with a number of other like-minded b...