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Why Big Data Is Essential to Your Business and Brand’s Success

Updated: Oct 31, 2018


The most successful business owners, are those who are good at problem solving as well as being adaptable when needed. In business we know that there is no shortage of problems that appear and solving these problems, regardless of the products and service you offer can seem daunting.

In recent times, business owners have been able to analyze and solve these problems through analysing big data. Here are some benefits of using big data to uncover big insights.

Real-time insights

Business owners can now use data to find out exactly who is buying their products as well as where they are buying the products, what their clients are interested in, how to target their clients as well as what services are missing. This information gained from this big data helps to inform the research and development department, the product manufacturer, distribution channels, retailers, and all related service companies to better understand the the clients and potential clients in the market – often in real time.


No Assumptions:

In today’s market , one of the easiest way for a business to fail, is to assume that as a brand we know everything about the market. It can lead to creating the wrong type of product or service or even communicating to the wrong target market.


Super targeting

Businesses and brands that have taken huge leaps in owning market share and business growth, are often seen to be businesses thriving on innovation. They are also business that market their products and services using data to inform decisions.


By using big data and big insights, one can identify trends to guide your business and brand to know where to expand and which markets to target as well as how to target them. By using the data, a business is able to target specifics rather than utilising a “spray-and-pray” approach.


Businesses and brands that utilise not only big data but big insights to inform their decision making are the type of businesses that give themselves the best chance at success.



Crafted by Chris Midgley

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